One of the great things about digital technology is that it’s given ordinary people the tools and resources they need to start their own businesses. There are between 12 million and 25 million e-commerce businesses all around the world, and new e-commerce sites go online every day.
You need the right enterprise software applications to flourish in e-commerce. One of the most valuable resources for e-commerce businesses is digital asset management (DAM) systems. In this brief article, we’ll discuss DAM systems and why your e-commerce business needs one.
What is an integrated digital asset management system?
It’s hard to imagine the amount of digital content and the volume of other digital assets companies utilize. Digital assets include everything from media assets like rich media and marketing content to contracts and employee applications and records. As you can imagine, when you have this much digital content, you could use a filing system to help you keep it all straight.
Of course, you have internal storage files on your PC, but you need a way to store digital and media assets while enabling ad hoc access to your marketing, sales, and customer service teams. An integrated DAM enables you to store and organize your digital assets. Your marketing team and other groups can access media as needed, and you can set perimeters and parameters to limit access and protect assets.
Digital asset management systems enable companies to ensure brand consistency.
When you have different teams working on marketing projects, it can be hard to keep the messaging of your marketing campaigns consistent. One great thing about DAM systems is they’re much more than merely systems for storing and sharing media.
Welcome Software’s DAM system is a high-performance DAM that can function as a brand consistency enforcement system. You can create templates for your marketing campaigns and ensure that all your marketing content looks and feels the same. Furthermore, with the integration of your product information management (PIM) and content management systems (CMS), you can ensure that your marketing messages and product descriptions always line up.
DAM systems enable the distribution of marketing content.
Distributing marketing content can be difficult. It’s one thing when you have to add new content to a web page. However, when you create social media content, blog posts, and marketing emails, you need a system to help you distribute your content across all those channels at the right time.
Another great thing about DAM platforms is that you can use them for the distribution of digital assets. It’s great to be able to share assets with team members, but when you can use the same system to distribute content across multiple networks to millions of consumers, you’re cooking with gas.
DAM integration streamlines workflows for marketing teams.
One of the hardest parts of creating marketing campaigns is creating workflows for the different processes. The Welcome Software DAM platform enables teams to streamline different parts of the process, enabling marketing teams to focus on what they do best, and that’s being creative.
Providing your marketing team with a robust DAM platform is like giving them rocket boosters. You’ll be amazed at their ability to utilize the digital asset management system to enhance the customer experience, refine their marketing campaigns, and streamline formerly manual processes.
The right DAM platform makes collaboration a breeze for marketing teams working remotely. Furthermore, you can use a digital asset management system to promote brand consistency, automate the distribution of marketing content across various channels, and streamline workflows. If you still need reasons to try DAM integration in your small business, merely consider that it saves time and money, increasing your marketing ROI. So, is your business ready to do the DAM thing?
