Did you know that half of all video game revenue comes from mobile devices? In 2020, the mobile gaming market generated about $85 billion in revenue and it shows no signs of slowing down.
If you’re thinking about jumping into mobile gaming as a player or thinking of starting a new business, you need to know where the market is going.
You’re in the right place because this article covers the latest mobile gaming trends. Read on to learn where the market is now and where it’s going!
1. IDFA Changes
The biggest change to rock advertising and the mobile gaming market is Apple’s decision to make changes to the Identifier for Advertisers (IDFA).
This is Apple’s attempt to be more transparent when it comes to data privacy, but it can cause a shift for those who rely on advertising dollars.
Gamers now have the power to opt out of data tracking when they download games. It’s used by game developers to deliver highly targeted ads. Without that targeting, game developers miss out on a critical source of revenue.
If you’re going to publish a mobile game, you need to be aware of this and adapt your business model accordingly. From a gamer’s perspective, you have more control over data.
2. Mobile Gaming Goes Social
During the height of the coronavirus pandemic, people would give anything to be a little more social. The mobile gaming market started to respond to the demand.
Mobile games like Call of Duty have hangout rooms, where gamers can connect and chat over the game.
3. There Are Lurkers and Players
About 48% of people spend more time watching people play video games than they actually play themselves. Some people don’t even play video games. They just watch.
Mobile gaming is so much more than someone playing solitaire on their phones. There are communities built around those playing the games.
You’ll be able to find subreddits and blogs devoted to different games and players. You can find more info about a community devoted to GameMine.
Game developers will need to offer integration with YouTube and Twitch to take advantage of this trend. This should make it much easier for mobile gamers to stream online and build an audience.
4. The Mobile Gaming Market Won’t Slow Down
Don’t expect the mobile gaming market to slow down anytime soon. If anything, now is the best time to get involved. The mobile gaming market is on track to hit $120 billion in 2021.
The number of downloads and spending hasn’t shifted since the beginning of the pandemic, which is a great sign for the industry.
Where Is the Mobile Gaming Market Going?
The mobile gaming market is going up. There’s no doubt that mobile gaming offers developers and gamers a lot of opportunities to reach their goals.
Developers have to keep in mind that the market will continue to change. It may slow down, but if you build a loyal following and community now, you’ll be able to thrive.
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