The opportunities offered by the Internet and social media have changed consumer behavior and the way companies do business. Social and digital marketing are providing organizations with important advertising opportunities at a low cost. In addition, these methods are creating more brand awareness and higher sales. However, most of these methods are only useful if you are doing business online. That’s why techniques like social WiFi marketing have become pretty popular for offline businesses so that they canuse the internet to their advantage.
For your brick-and-mortar business, social Wi-Fi helps you capture consumer data using the captive portal tool. You can use this data for remarketing purposes, turn your browser into a paid customer, or target your store customers with personalized real-time promotions. With this marketing tool, you can send push-on-the-spot marketing offers to your visitors via your smartphone. For this reason, experts recommend social WiFi to improve the performance of offline businesses. If you want to know more about this marketing tool, read on!
What Is WiFi Marketing?
For WiFi marketing, when customers come to your venue and try to connect to guest WiFi, they will be taken to the WiFi landing page. And on this page, he needs to provide some information to the WiFi provider.
The captive portal tool collects this information and stores it in the user profile database. You can use this information later to sell new products and services. You can also increase brand awareness by receiving feedback and asking for reviews.
Social WiFi Marketing: An Introduction
Social WiFi allows customers to connect to public WiFi networks quickly and easily. This is achieved by allowing them to log in via their Facebook, Twitter, LinkedIn, or other social networks. The WiFi solution extracts customers from their accounts for later use.
In addition, customers may be asked to like, check-in, and follow your company as soon as they register. And in return, you can offer targeted promotional/mobile coupons designed to build social engagement (such as “take 10% off your purchase today”).
Advantages of Using WiFi Marketing Strategy
The most important thing for any organization is the increment in sales. Your business will grow more quickly if it will get visible to more people. Moreover, it can generate leads to enhance your business. Here are some of the important benefits that WiFi marketing tools can bring for your business:
- Provides Best Way of Marketing
There are different ways that businesses can use for their promotions but using WiFi marketing tools to promote their brand is the most effective and economical way of serving the purpose. With this marketing, you can place a message on your splash page, use retargeted ads, and email campaigns for marketing purposes.
- Improves Customers Relationship
The WiFi tool can help you build deeper relationships with customers. It gives you the opportunity to reconnect with customers well after they’ve left your venue.
The data you’ve collected through WiFi will allow you to send more impactful marketing campaigns, which is great for your bottom line. Moreover, by analyzing how customers traverse through your store, you can make your business and sales strategies.
- Increases Your Sales
The goal of every business strategy is to increase sales. Free WiFi can help retailers in this regard because due to this service a customer spends more time in your store. And it is true that the more time a shopper spends at your store means the more money he is likely to spend there.
He may stumble across something that he wouldn’t have otherwise seen if he had rushed out of the building. Free WiFi gives you more time to “make your pitch” to your customer.
To Wrap Up
Social WiFi also provides you an opportunity to promote a new product or campaign. There are a lot of ways this tool offers that you can use to promote your brand. This can include the message on your splash page, through to retargeted ads and follow-up email campaigns. You can send your customers personalized offers based on their activity and Facebook profiles. You can also use foot traffic data (such as how they’ve navigated your store, where they’re converting, where they’re spending the most time, etc.) to inform store layout and visual merchandising decisions. Also, this information helps you in deciding about your sales strategy. This is because social WiFi marketing plays an important role in our modern era.
