Ever since the astronomical growth of social media platforms like Instagram and Pinterest, we have started looking at photos and visual content in a very different light. Photos and videos have become the primary method of storytelling in recent years, be it personal, professional, or business. With the advent of easy-to-use tools, it’s long past the time when individuals and small businesses hired expensive freelancers and professionals to do regular design work. We are now empowered to edit our own photos and tell our own stories through them with just a few clicks.
Importance of Background and Blends in Product Photography for E-Commerce
Choosing the right background for your photos can be a make or break for online sales. While there are many aspects to product photography, we will focus on the most fundamental one here, that is background removal and editing.
Setting the Right Context
Background removal is very important in product photography, especially when you want to give a professional touch to your images. When you remove the background from your images, it is set up against a transparent background. This can be edited with patterns, colors, and props to add a flavor of context, vibe, and uniqueness to them, as needed.
Capture Consumer Attention
If your product is simply too visually stunning to dilute with anything else, you would want to completely remove the background and replace it with a solid white color.
This not only helps shine the spotlight on your product but also helps you use the product images across multiple campaigns on social media using different text and copy. White colour adds a neutral and universal tone to your product images which can attract the viewer to its features rather than its intended use.
Visual Consistency
There are other important reasons as well, like consistency and smaller file size. If you are developing product photographs for digital solutions, for example, to be displayed on your website, app, etc., having all the products placed against a solid background provides consistency and increases attractiveness for someone to consider purchasing it.
E-commerce Mandates
Product photography finds most of its application in e-commerce. And product photographs on e-commerce websites are generally mandated to be uploaded against a white/solid color background to avoid confusion and any kind of assumptions regarding the looks, features, and specifications. So, removing and blending the image background is a key concept you need to familiarize yourself with, to get the best listings out there.
The very first step to editing a photo and adapting it to the story one wants to convey, is removing the background. Luckily, that can now be done easily, quickly, and for free.
Steps to Remove Background and Add Colour/Pattern/Image As Background
- Click a few clear images of your product.
- Download Blend app from Play Store or App Store.
- Upload your product photo(s) on Blend app, and wait for the app to automatically remove the background from your photo in a few seconds.
- Then you’ll have the option to choose any background for your product photo.
- You can also use it in templates if you want to share it as part of a sale or other event. The templates are completely customizable so you can even add/edit details like adding your logo or website URL.
Advantages
There are several advantages for using Blend to edit your product photos.
App Availability
By taking an app-first approach, Blend focuses on content creators, e-commerce sellers, and resellers. In a world where we do most things through our phones, and sellers power-using social media apps for selling and promoting, being able to produce professional product imagery with just a few clicks makes it a lot easier.
Fine Technology
With AI powering its core edits, Blend is technically strong and its background removal is very sharp.
Ease of Social Sharing
Images are also shareable across major social media platforms, eliminating the extra steps to save, share, upload.
Focus on E-commerce
Made with e-commerce in mind, Blend is perfect for product photos and listings on sites like Amazon, Shopify, Etsy, Shopee, AliExpress, Depop, Poshmark, Flipkart, and Meesho.
Strong Community & Great Reviews
With over 200k+ users globally, Blend has great reviews and good response from the online seller community.
Start Creating Great Product Photos for Your Business Now!
Download the app from Google Play Store for Android and iOS Store for iPhones to get easily started with background removal and creating professional quality images today!
For more insights and resources on e-commerce, and online selling for small businesses, check out Blend Seller Academy.
