Starting a business is not easy, especially in this fast moving world. A business requires huge investments of money, planning and quality services. For dealing with different types of customers, teeming markets, and new challenges every often you have to face, a business needs effective planning and implementation. If you are in the beauty market, you will understand that marketing your beauty salon, spa, or medical spa is not an easy task.
If you are running a day spa, Medispa, or beauty salon, you need to streamline your marketing efforts both offline and online along with quality services to keep your business up to date says, Kristen from Vibrant Salon & Spa. Here are some marketing techniques which you can adopt to promote your beauty spa or salon.
Must have a Business Website
If someone searches for “beauty salons near me” online and your business doesn’t have a website, you will lose business. Your business website should be very eye-catching and contain relevant information such as the location of your day spa, salon, or nail salon, services being offered, costs, photos, contact details, and online appointment booking facility. You can also add keywords related to your services so that your website ranks higher than your competition in some big search engine results.
On-Site Blog
Promoting your beauty/hair salon with a website not only keeps your customers up to date; it also affects your business position in web search results. Make sure to post relevant content such as beauty and hair care tips, new services offered, or unique success stories with some solutions for day to day skin and hair related problems. You can distribute and encourage sharing of your blog post on your social media websites so that it can go a long way.
Business Presence on Social Media
Social media plate forms like Facebook, Instagram, and Twitter are an ideal medium for one-on-one interaction with your consumers. Provide relevant content like video clips, photos, new services, special promotions, testimonials, and new updates, and make sure you respond consistently to your customer’s comments. If you are in the beauty industry, then you must have a salon’s Facebook page, Instagram at least.
Contest on Social Media
Since your business social media pages and website are already up and running, it’s easy to set up a contest or contest for some free and discounted packages. This strategy allows you to connect with your existing customers and expand your customer base.
Referral Discount for existing customers
Not only will you improve your business through social media or contests, but you can also push your customers to involve their friends and family by offering them a referral discount. You can offer a free service to any customer who gains a new customer. It will keep your existing customers happy as you grow your business at the same time. Of course the quality of services is a must.
Weekly or Monthly Promotions
In this scenario, you are working with another website that is significantly contributing to your offerings. If you don’t want a partnership, you can also take advantage of the weekly or monthly deals through your social media posts, mailing list, and website.
Newsletter to your customer
Email is an effective way to stay in touch with most, if not all, of your customers. Everyone has an email and most likely checks it daily. A quick way to promote your business is to send emails with some beauty tips and tricks, new services promotions, and inform them about any discounted deals you are going to offer. Make sure to collect emails from your customers when they walk into your spa or salon to make sure you market them later. You can use email software to monitor your customer list and gauge the success of your campaign. But have in mind don’t send them emails daily. For example, the best way to send a newsletter is on a weekly basis, or in case if you have some special promotion, then do so.
Offer small gifts with your logo and name.
To get your salon and brand name known, you can give your customer t-shirts, hairbrushes, etc., with the company logo. This is the best way to promote your business in the modern age.
In short, marketing a beauty salon or spa requires proper planning and execution. Always remember that there is strong competition in the online world. So be sure to give your customers a reason to try your business services and come back. Make sure you create a welcoming culture where your salon and feels at home and your clients visit your place again and again.
