Explainer videos are short, interesting, and helpful bits. of information that helps in understanding the features of a product or service.
Explainer videos can be used to introduce new products or services, demonstrate how something works, explain a complex process or concept, generate leads, and increase conversions, among other things.
They have become increasingly popular on social media platforms due to their ability to grab attention and engage viewers with minimal effort.
Explainer videos have several advantages over traditional forms of advertising since they are more effective at attracting the viewer’s attention while swiftly providing relevant information.
Brand Identity Evaluation
Analyzing a brand’s present identity is necessary for evaluating its identity. This involves looking into how the brand is currently being portrayed, both internally and externally.
Companies should consider what message their branding, graphics, and overall presentation are communicating.
Is it easy for customers to recognize their logo? Does it elicit beneficial emotions or represent reliability? It is crucial to evaluate how customers perceive your brand based on its visual presence so that essential improvements can be made.
Companies should determine the core values and objectives of their brand after evaluating their present identity. What does this business represent?
How do these values set them apart from their competitors? Once a clear set of norms has been created, it will be easier to create articles that represent those ideas while also promoting the business’s successful brand.
Also, doing so will help them be consistent with their messaging across every platform while still allowing for creativity and innovation when needed.
Creating an Explainer Video
To create an effective explainer video, research the target audience. Understanding who you are trying to reach will help you create content that resonates with them, as well as determine what type of language and imagery should be used.
It’s important to keep the tone of the video consistent throughout so that viewers remain engaged and interested until the end.
Once a target audience has been identified, it’s time to start writing a creative script for your explainer video.
This is where having an understanding of what you want to communicate comes into play; for example, discussing advantages and disadvantages, showing how something works, or providing new products or services may all help.
The process of brainstorming various ideas can assist in ensuring that every part of your product or service is addressed in the most exciting way possible while remaining true to your brand’s fundamental values.
Finally, selecting the right tone for your explainer video will ensure that it maintains interest from start to finish while effectively conveying its content.
The tone should represent both the topic matter being discussed as well as any visuals utilized within it, such as animation styles and voice-over talent, ensuring that everything comes together seamlessly through all project elements.
Platforms for Promotion
Once the content and images of an explainer video have been finalized, distribution planning can begin. Social media platforms are a terrific way for businesses to reach out to millions of potential customers in one place, allowing them to reach out to them fast and effectively.
Companies might capitalize on this by building profiles on several social media networks and updating them on a regular basis with relevant information relating to their brand or product.
Furthermore, SEO optimization tools can be utilized to ensure posts reach their intended audience more effectively by targeting certain keywords or phrases relating to the brand or product being promoted.
Other digital marketing tactics, such as email campaigns, can be used for promotion in addition to social networks.
Email campaigns enable businesses to stay in touch with existing clients while also reaching out to new ones by sending personalized messages targeted at each recipient.
This method is extremely effective at generating leads because it allows businesses to directly engage prospects with relevant offers or incentives that will inspire them to take action, such as signing up for a newsletter or downloading a free ebook.
Finally, combining all of these tactics can help maximize visibility while also improving conversions over time, ensuring that your explainer films reach their maximum potential when promoting products or services online!
Tracking Success
After the release of the explainer video, it is critical to follow its progress and analyze the response from the target audience. Views, shares, likes, watchers, and comments should be checked on a regular basis to discover any areas that require improvement or future development.
Companies should also pay attention to direct feedback from viewers, whether through social media platforms or email campaigns, so that they may make adjustments that are needed.
Beyond tracking interaction data, businesses can examine how their explainer video compares to similar content pieces produced by competitors.
This will assist businesses in staying ahead of the curve when producing new advertising materials by providing insight into what works and what doesn’t when it comes to creating successful videos.
Finally, knowing customer behavior may be highly beneficial when evaluating the effectiveness of an explainer video; analytics tools such as Google Analytics can provide vital insights into who is watching your material and why.
This data may then be utilized to drive future decisions on the topics discussed in videos or the sorts of graphics used to have the most impact on target audiences, leading to a higher ROI across all campaigns!
Conclusion
Explainer videos offer a great way for brands to promote their products and services in an engaging manner.
Explainer videos can help generate leads, increase conversions, and reach target audiences quickly and effectively, making them one of the most useful tools for digital marketing campaigns.
To achieve success while developing an explainer video, it’s critical to understand the brand being promoted as well as who you’re trying to reach with this content piece.
Furthermore, researching competitors and observing client behavior is critical to staying ahead of shifts in the industry while also knowing what works best when creating successful explainer videos. When done correctly, these pieces of content can help maximize exposure while also boosting sales—all in a short amount of time!
Author Bio:
Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.
