There is already a vast majority of contemporary businesses and other enterprises worldwide that are enjoying the unprecedented advantages of marketing automation. When we say “unprecedented”, we mean that in the most positive, head-turning sense of the word. After all, almost all companies that give digital marketing automation a try can’t make do without it anymore.

If you want to learn more about how marketing automation platforms work and what their exact benefits are, please take the time to read this post. It will give you a good overview of what to expect and know whether it’s the right solution for you.

How Does Marketing Automation Typically Work?

Nowadays, this term usually automatically connotes automating plenty of the fundamental processes of digital marketing. It’s not only concerned with reducing the manual efforts required to finish these tasks. Rather, it’s meant to improve your campaign as a whole by employing as many solutions as possible to gain leads and convert them.

How do they bring about these benefits? Services develop their own digital marketing automation software for the purpose of addressing key, lingering challenges. At Genexod, this is definitely the case. 

What Are the Different Ways Marketing Automation Is Done?

What makes it powerful stems from the fact that there’s more than one way to do it. Examples of automated marketing solutions include:

  • Sending reminder emails on a set schedule. Once set up, you rarely have to perform any kind of extra manual step to send them. This is one of the hallmark achievements of email marketing automation considering the substantial resources you can save with its help. 
  • It can also be connected to building landing pages that then automatically capture leads for you. This is one of our main offerings at Genexod. You can capitalize on the drag-and-drop funnel and form builders for quick and convenient landing page creation. 
  • Another common way that digital marketing automation is done is by developing software that get other daily tasks done. These include but are not limited to sending SMS, voicemails, and posts and DMs on social media pages. 
  • Some solutions may be more concerned with answering queries, while other more sophisticated ones can actually do the conversions for you. We settle for nothing less than the latter in our solutions.
  • One way we make capturing leads easier is by letting you automatically call one when they happen to be inquiring or simply communicating with you. 
  • One other capability that highlights the power of marketing automation involves being able to schedule the sending of automated emails and SMS within a set window of time. 
  • It often overlaps with other important elements of proper digital marketing such as reputation management. While the manual effort isn’t entirely eliminated in our solution, it does make it easier for you to keep your brand’s image pristine. We do this by considerably lessening the steps required to perform this important long-term endeavor. 

Marketing automation rarely stops in the above-mentioned features. There are definitely solutions out there that are more concerned with helping you promote new products, launches, and events with minimal time and effort. A few let you re-engage with your customers easier, while others may let you start surveys that you can pre-set and launch at specific timeframes.

As you can see, for the relatively short time since it gained traction, this kind of automation has already evolved robustly. You only need to look at how in-demand B2C automation services are among many digital marketers and companies to see its undeniably huge impact in the industry. 

What Are the Proven Benefits of Marketing Automation?

At the core of almost any kind of marketing automation service is the intent to reduce the burden of the budding entrepreneur and a seasoned CEO. It’s definitely not limited to helping a specific group of individuals. As long as you’re working in the digital marketing field, you will enjoy its close to revolutionary advantages.

While almost any kind of automation software has a quality that it can proudly call its own, most actually share many similar benefits. They are as follows:

Saves you plenty of resources

We’ve said this a couple of times already. What exactly do we mean by “resources”? Well, if you haven’t guessed it, this includes time, money, and effort. The time and effort factors are obvious because they form the foundation of automation’s value. 

The money part is equally comprehensive. After all, we can argue that time is money for a lot of marketers. However, the most compelling reason is rooted in the fact that you won’t have to hire additional staff to do these daily, often repetitive tasks for you. 

Boosts your overall marketing efficiency

You’re getting things done at record time. You optimize key facets of your business process. While there may be areas that marketing automation only marginally improves, we can’t deny that any kind of optimization is welcome. Who wouldn’t want more efficiency during any marketing campaign?

It can pave the way to growth

As a marketer, you need all the help you can get in getting your campaigns in top shape to get the best ROI. We’re not saying that marketing automation functions as a magic bullet. It’s just that the immense assistance and resource-saving it can provide is often more than enough for companies to encounter less turbulence on their road toward expansion. 

Gives your leads and conversions analytics a boost

You’ll be able to gain deeper insights about how your prospects behave every time you engage with them with the help of automated solutions. The same goes for the invaluable data you’ll acquire with regards to how you can convert them better. Because of its wide reach, you’ll often gain a multichannel, all-encompassing view of these insights in real-time. 

Conclusion

Indeed, marketing automation is one field where automation as a premier technology thrives — where its wonders can’t be more evident. Considering the hecticness and the prevalence of high competition in today’s digital marketing world, this kind of solution undoubtedly provides a remarkable edge for anyone who chooses to adopt it. The results and success stories serve as patent proofs of this.