The overwhelming factor in the content marketing field is that video content is getting huge day by day.
It is one of the growing marketing trends that need to be tracked. Meanwhile, YouTube Channel is a video-sharing platform.
Therefore, if you are planning to create video content, or working on it and looking for valuable tips on how to do it effectively, you need to analyze this platform and its ins and outs.
People watch and download YouTube videos in order to entertain themselves. What measures to be taken for using the world’s second-largest social media platform to establish your brand, engage your audience, and attract potential prospects who just may become clients over time.
Following suggestions will help you to avoid pitfalls.
Here you go!
What do you need to do when you craft video content?
- Focus on people
Remember, your targeted audience wants to know about the people responsible for your brand’s voice. Not about the managers and executives, just people talking about their jobs, doing good things daily to introduce and uplift your brand in the marketplace.
Not people of your sales department, but your team who explains your products and chat.
The testimonials of your employees, explaining their work, and your team members talking about your brand and its mission statement will add a human attribute to your brand.
- Include a clear call-to-action
The biggest advantage of using YouTube for your brand’s promotion is that it allows you to insert as many links in your video as you can.
Thus, it allows you to insert a clear call-to-action in your video. This will enable your audience to take a course of action in order to continue their engagement.
- Rely on YouTube video ads
As YouTube is owned by Google; therefore, ads go through Google’s AdWords. In this case, it offers you the same targeting possibilities.
Here is the summarized version of the basics of YouTube ad varieties.
- PreRoll ads
While watching the video, you cannot skip the PreRoll ads. Its length is of 15-20 seconds. Basically, they play before the start of another YouTube video and even sometimes in the middle of the video.
Usually, advertisers pay according to the number of clicks on that ad.
- TrueView ads
You will be paid for TrueView only if the user watches a minimum 30-second video or click or CTA. Actually, these ads are sponsored posts in a suggested video.
- Bumper ads
This ad is a type of Preroll but it is limited to six seconds only. It is an effective way to ensure your video branding efforts are considered.
- Always add a transcript
If you do not add a transcript, it will be difficult for people to find your videos through Google searches and your YouTube channel. Accordingly, you must add a transcript.
Remember, YouTube generates transcripts by default. In order to catch and remove any type of error, you need to edit your transcript.
- Keep concise content
Do you know what the attention span of a viewer is?
Most importantly, it is not more than a minute! However, some people might argue that you should be too brief; hence, keep your video long to grab your audience’s attention and deliver your message clearly.
In order to engage your audience with you and establish your business, you need to entertain them with your content.
- Add live streaming to your strategy
Another surprising feature of using YouTube for your business is to go live from your mobile or laptop. It would be best if you archive your streams so people can watch you in time of ease.
No doubt, people love to watch videos.
Which things do you need to avoid in developing video content?
- Do not do it in a single take
Avoid going in the first take. Instead, record your videos in segments so your works proceed relatively faster. In this case, you will edit your video easily.
You want to develop content that hooks your viewers and keep them watching.
Then tell them about your brand and what you are going to show them, within 10-15 seconds.
- Avoid measuring success with views
Your aim should be to one kind or another. Factors that you use to measure your success are very important. If you aim to spread your brand, then having a large number of views on your videos are sufficient.
On the contrary, for other goals, you need to track CTA clicks.
- Do not skip call-to-action
As discussed earlier, most of the video content focuses on conversions. No matter how enriched productions you have, no matter how enticing your message is, all things go in vain if your viewers do not take a course of action.
Thus, you must include a call-to-action that lands viewers on the exact page that aligns with your services.
- Do not underestimate your team
Remember, your video content is not your sales pitches. So you have to put your management team at the first step.
Let your sales team talk about their experiences with your brand. It would be highly effective if you give your audience a chance to learn from the people associated with your brand.
- Avoid expecting content to go viral
If you want your videos to go viral, remember it does not happen in a single night. It depends on your effort to create quality content.
Consistency is the key to getting the right piece of content in front of your targeted audience.
- Avoid disregarding comments
You need to manage time in order to track all comments posted on your videos. Try to respond to every single comment as early as you can.
Prioritize all the viewers who took time to leave a comment on your video. Whether it is affirmative or based on criticism, respond equally.
Using your brand’s voice, keep all responses in a positive tone.
