With each passing season, trends in the women’s fashion field come and go. However, in the past decade, the industry was shaped by more than just fashion trends. Technology and its advancement have a major influence on the fashion world and the transformation of this landscape. How is technology changing the way women’s fashion works in the 21st century?
From improved shopping experience to attention to detail and personalization, technology is aiding both businesses and customers. If you want to keep up with such changes and maintain a level of professionalism, you should check out these 6 tech trends.
1. E-commerce and online retail
The way we shop has changed drastically in the last couple of years. Due to the coronavirus and lockdowns, online retail reached its peak of popularity. Did you know that one of the most purchased items in e-commerce is women’s clothing? So, to keep up with trends and demand, digital shopping is the tech trend each female brand has to implement.
E-commerce, mobile commerce, and online retail allow you to browse and shop from the comfort of your home. With adequate channels, the online shopping experience is becoming seamless, smooth, and engaging for customers and brands. On top of that, brands open up to the audience across the globe!
2. Augmented reality and virtual try-on
When it comes to online shopping, one of the biggest drawbacks was purchasing without trying the clothing on. While this issue wasn’t as widespread across the male population, due to uniform sizing, women had trouble picking up the right items. That’s when technology stepped up and created AR and virtual try-on! How does this work?
Brands that have AR and virtual try-ons in their system help women see how certain clothing items fit them. Besides having fun and increasing user experience, these techs inform your customers and prevent them from making the wrong decision! In addition, such practices reduce the return rate, saving a lot of business funds.
3. Sustainability and 3D printing
Sustainability and eco-friendliness have become top topics in the last couple of years. While customers are becoming more aware of the environmental issues of fast fashion, technology plays a huge and important role in minimizing such effects. How can technology make fashion more sustainable?
Practices such as blockchain ensure your supply chain is eco-friendly, as well as your materials and their source. In addition, the use of eco-friendly and vegan materials makes it easier for recycling, reuse, and upcycling of clothing items. Let’s not forget about the innovation of 3D printing and the use of sustainable and longer-lasting materials to print out clothes with higher precision!
4. Personalization and customization
While trends continue to change, originality and uniqueness remain one of the most desirable traits of women’s fashion. Even though the niche of your brand plays a significant role, we must say a big thank you to the technology and its advancement. What is the role of technology in the personalization and customization of women’s clothing?
By implementing design software that allows personal customization, you’ll be one step ahead of your competitors no matter the niche. Provide your customers with an option to create custom clothing and refresh their wardrobes with some really unique and high-quality pieces. Such design software will take your business one step further and help you improve your business.
5. Social media and influencer marketing
The increased use of social media platforms, such as Instagram and TikTok had a huge impact on the women’s fashion industry. Some of the most popular trends were born and cultivated through such channels, which makes them extremely valuable for businesses in the fashion world. How can you get the most out of these trends?
Find a social media influencer that knows how to convey the message of your brand using popular social media and technology. These people can help you promote your brand, and products and ensure it reaches the right eyes. In addition to that, social media platforms are powerful tools to promote and advertise your brand and the uniqueness of your women’s fashion.
6. Data analytics and AI chatbots
Data is all around us. It’s up to businesses and brands to learn how to utilize it. Did you know that such information can reshape your women’s fashion brand if used correctly? While we can collect data from various sources, fashion brands are leveraging data analytics to gain valuable insights into consumer preferences, behavior, and trends.
With the use of data analytics, fashion brands can understand consumer behavior, trends, and needs which helps them tailor offerings for more personalized customer experience. AI chatbots can also help here by providing information and answering questions in real-time. Collected data must be used ethically to ensure complete customer satisfaction and improved experience.
Final thoughts
As you can see, technology in women’s fashion is impacting the way we shop, make decisions, and wear our clothes. Women’s fashion industry is forever changed with the implementation of different tools and trends. Be part of the positive change by implementing these tech trends and you will see an improvement in no time!
