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If you are trying to increase your SEO performance in 2022, you are not alone. SEO is an ever-evolving field. The latest trends are constantly changing, and it is unlikely to slow down in the near future. Here are some tips to improve your SEO performance this year and beyond. Here are five top SEO trends you should be paying attention to in 2022:
Page speed optimization
The key to increasing the speed of your website is a combination of design and marketing strategies. These strategies include reducing image sizes, modifying your linking structure, and reducing redirects. These strategies are the cornerstone of a comprehensive PageSpeed optimization campaign. Keeping your website’s speed as high as possible is crucial for improving your website’s ranking and user experience. Listed below are four of the most important optimization strategies to boost your website’s speed:
Mobile-first design
With 6.4 billion users using mobile devices, mobile-first design is becoming increasingly important for webmasters. Without a mobile-first design, brands will lose potential customers. The benefits of mobile-first design include providing a seamless user experience on any device and eliminating mobile-specific features like slow loading time and feature constraints. And, unlike traditional web design, mobile-first design does not penalize sites.
LSI
The best practice to implement to boost your SEO performance in 2022 is to use LSI keywords. LSI keywords are synonyms or related terms that are closely related to your target keyword. Google will no longer use exact match keywords because its algorithms are becoming more intelligent and can understand the context of your web content. By using LSI keywords, you will give Google a better understanding of the products or services you offer.
Video optimization
Video content can increase SEO ranking and boost user experience. According to Forbes Magazine, visitors spend 2.6 times more time on video websites than on sites without videos. You should consider using videos on your homepage, product pages, or customer testimonials. To increase your search rankings, consider adding videos that are long enough to be read on a page. In addition, make sure that your video content is high-quality and optimized for mobile devices.
Using schema markup
If you haven’t already started using schema markup on your website, you should. This simple technique improves SERP visibility and ranking. Once you’ve set it up correctly, schema markup can have a tremendous effect on your SEO efforts. Here are some of the key benefits of using it. Here’s how to set it up for your website. Use the Structured Data Markup Helper to easily create schema and upload it to your website.
Images
In 2022, the number of websites with featured snippets is expected to continue to increase. A website that takes care of its images should optimize them for the search engines by ensuring that they have descriptive file names. This can be done through using alt text, which is a meta description for an image. The file name should contain the target keyword, separated by hyphens. Using captions for images can also improve the user experience.
Creating a strong alt text
Using strong alt text on images is vital to your online marketing strategy. This is important because it gives search engine spiders the chance to better index your images. Although search engines can detect keyword stuffing and bad alt text, you must avoid using both. Instead, write the alt text to describe the content of the image. This way, search engines can read what you’re trying to convey without any extra work on your part.
