Did you know that there are over 1 billion websites on the internet, and every second that number grows? If you are a new business owner and don’t seem to be getting any traffic to your site, then our guide will help you out. We have put together the most common mistakes that people make when they buy website traffic.
Read on to learn more.
1. Black Hat Techniques
One of the worst mistakes is to buy followers or pump up your website numbers with random clicks. These are called black hat techniques where it will look like there is traffic going to your site but in reality it’s bots or random clicks from users that are not your target audience.
Black hat techniques can cause a lot of havoc on your business in the future because it is heavily punished by search engines such as Google. On top of not being good with search engines, the number inflation will not give you the sales you might be expecting.
2. Not Using Paid Advertising
Black hat techniques is a huge mistake, but not investing in paid traffic is another mistake you want to avoid. It is a smart move to set some money aside each month to invest in some advertising campaigns where you buy real website traffic.
If you create the right paid traffic campaigns, you will increase your brand awareness. This is the perfect way to attract the right target audience that wants what you have to offer.
3. Not Retargeting Visitors
Another big mistake is to forget and ignore about the visitors that didn’t turn into leads. When you invest in paid advertising, then you don’t want to miss out on the opportunity to take a look at whom visited your site but did not make a purchase.
That list of people can be retargeted via other ads. The more they see the ads for your company, the higher your chances are that they will convert and, in turn, increase your sales.
4. Not Investing in SEO
Although investing in ads is a way to attract people to your site, business owners make the mistake of forgetting about SEO. Search engine optimization is something you don’t want to forget about.
When you invest in SEO early on you will see results a few months down the road and the great thing is that all the hard work in the beginning will accumulate and bring more traffic in the future. SEO can be complicated and confusing, which is why we recommend checking out this blog by The HOTH where it goes into further detail about SEO vs SEM.
Now You Know the Mistakes to Avoid When You Buy Website Traffic
As you can see, there are some huge no-nos when you are looking to buy website traffic. The last thing you want is to accidentally invest is something that will backfire and get you flagged by the search engines.
If our blog post helped you out, please continue browsing the rest of our business section to catch all of our latest tips to help you level up your business.